Shoot, Beautify & Share your Now. My “NOW project” ~ it’s aLIVE. #thenowproject #facebook #samsungwaveII #shareyournow #samsung

The NOW project, Something I’ve been working on as the lead agency with my trusted team, along with a few friendly agencies. It’s for Samsung to launch their new Wave II handset.

The idea

The Now Project celebrates the launch of the next generation Samsung Wave II with its creative editing suite – and it’s all about sharing a photo of your Now. Simply shoot, beautify and then upload your Now (think Instagram) to Samsung’s Now Project Facebook page. And if it’s really good, who knows? It might become one of 50 photos displayed at our exclusive exhibition at the London Design Museum 17th March – you could even win your very own Samsung Wave II.”

The Below animation was done by my talented team, under a great amount of stress, still to be tweaked (NEEDS SOUND)…phase 700 and all that! Big UP!!!

Altogether, it’s looking like a pretty cool campaign.I’m almost happy, and that’s a rare occurance when my work is concerned! What are you waiting for …Share your Now!


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