Ralph Lauren Projection Mapping.

http://vimeo.com/moogaloop.swf?clip_id=16722030&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=00ADEF&fullscreen=1

Ralph Lauren has joined the projection mapping trend with a series of live 3D video projections in New York and London. Sites were selected, video production teams got to work and a pair of animations were produced that were custom tailored for the building they were to be projected upon. The result, if you haven’t seen projection mapping before, is stunning, even if it is a long-form advertisement. We covered a collection of ten projection mapping videos here on TheCoolist, a great way to get to know just how amazing this new art form can be.

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