The real life Like @ coca-cola Village

The real and virtual worlds have come one step closer, thanks to a campaign for Coca-Cola via Publicis E-dologic in Israel.The brand has been connecting with teens at its Coca-Cola Village in Israel. Each of the visitors was provided with a bracelet containing an RFID tag, which, when touched to a sensor, linked back to its Facebook page, transferring the like from the physical world into the virtual. via Contagious magazine

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