Brief: Take Toyota Hilux’s brand promise “Unbreakable” to a new generation of consumers. Encourage these consumers to visit the showroom and/or arrange a test drive.
Solution: Develop a screensaver, using the motion sensor built into the latest generation of laptops, to deliver a truly interactive experience and demonstrate the “unbreakability” of the 2008 Hilux. Distribute this to a database of potential Hilux buyers, and encourage them to forward it onto their friends.
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